<listing id="lbdpx"></listing>
<ins id="lbdpx"><video id="lbdpx"><thead id="lbdpx"></thead></video></ins>
<cite id="lbdpx"><video id="lbdpx"><thead id="lbdpx"></thead></video></cite>
<var id="lbdpx"></var>
<var id="lbdpx"></var>
<var id="lbdpx"><video id="lbdpx"><thead id="lbdpx"></thead></video></var>
<var id="lbdpx"><strike id="lbdpx"><thead id="lbdpx"></thead></strike></var>
Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Coca-Cola unveils new brand identity

By Wang Zhuoqiong | chinadaily.com.cn | Updated: 2021-09-30 16:59
Share
Share - WeChat
Logos of Coca-Cola. [Photo provided to chinadaily.com.cn]

The global beverage brand Coca-Cola on Thursday unveiled a new worldwide brand philosophy and platform called Real Magic, as well as adding the "Hug" – a new perspective on the Coca-Cola logo — to get better engaged with consumers, especially the Gen Z group.

The "Hug" logo and campaign are expected to be rolled out in the Chinese market starting Oct 8.

Real Magic marks the first new global brand platform for Coca-Cola since 2016 and is being launched alongside a refreshed visual identity for the company, as well as a new perspective on the Coca-Cola logo that will feature across all its marketing.

The platform refreshes the brand's trademark promise – to unite and uplift people every day – with renewed relevance for the world people live in today, the company said.

Coca-Cola's new "Hug" logo lifts the curved Coca-Cola trademark on bottle and can labels to provide a visual signature that will embrace and frame moments of magic across Coca-Cola's communications.

The platform is built from lessons learned in the last 18 months, the company said.

"Coca-Cola is a brand defined by dichotomies: humble but iconic, authentic yet secret, real yet magical," said Manolo Arroyo, chief marketing officer for Coca-Cola.

Real Magic launches with a new campaign called "One Coke Away From Each Other." A film of the same name, which launched globally on Sept 27, is expected to be introduced on short video websites in China on Oct 8.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
发彩网